Product card audit for Wildberries and Ozon

A report on every card: what holds back clicks and orders, a growth forecast after fixes and a ready brief for the designer.

3 audits free
  • Slides and funnel
  • SEO and copy
  • Reviews
  • Competitors

Slide analysis

What each gallery slide sells and what to remove.

Funnel analysis

We check the gallery against a 14-role reference funnel.

Copy and SEO

Title, description and queries you are missing.

Customer reviews

We turn shopper complaints and praise into fixes.

10 competitors

Category leaders and where they beat you.

Spec in PDF

A ready brief for your designer and copywriter in one click.

How the audit works

A product card link goes in. A few minutes later you get a breakdown, recommendations with a forecast, and a spec.

  1. 01
    Product card link

    Paste a link. The service collects the card, slides, reviews and competitors.

  2. 02
    Slide analysis

    AI reviews every frame: its role in the funnel, what gets in the way, what to reorder.

  3. 03
    Funnel analysis

    The gallery is checked against a 14-role reference. See which purchase stages are not covered.

  4. 04
    Copy and SEO

    Title, description and attributes. Keyword stuffing, empty fields and queries you are missing.

  5. 05
    Reviews

    Complaint and praise topics with share of mentions. Complaints become product card fixes.

  6. 06
    Competitors

    Ten demand leaders in the same category and price range. See where they are stronger.

  7. 07
    Recommendations and spec

    Fixes with a forecast impact, compiled into a spec for your designer and copywriter.

Product card linkAudit · Strappy sandals
wildberries.ru/catalog/1002992512Run audit
  • Card and attributes
  • 8 gallery slides
  • Customer reviews
  • 10 competitors from search
  • Recommendations and spec
Slide analysisAudit · Strappy sandals
Coverclick

USP readable in the thumbnail, product up close

Size chartto position 3

Needed before the purchase decision, now too far down

Duplicate angleremove

Repeats slide 2 and delays trust

Funnel analysisAudit · Strappy sandals
  • Click through to the card50%
  • Purchase prompt14%
  • Holding attention0%
  • Building trust33%
  • Upsell0%
  • Store brand awareness100%
Copy and SEOAudit · Strappy sandals
Title under 25 characters, the word “sandals” appears 4 times in the description
Improved title
Women's leather strappy sandals with 7 cm heel
Product queries
sandals with stable heel LFsandals with ankle straps MFblack heeled sandals MF
ReviewsAudit · Strappy sandals
4,8rating
Complaints

−18% run half a size small

−9% straps rub

Praise

+41% stable heel

+27% look pricier than they are

CompetitorsAudit · Strappy sandals
  • Your card

    Cover without size range in the thumbnail

    yours
  • Competitor 1

    Product up close, three-word USP

    stronger
  • Competitor 2

    Heel height infographic on the cover

    stronger
Recommendations and specAudit · Strappy sandals
  • Brand and model in the titleCTR +3–8%
  • Size chart to position 3CR +4–9%
  • Slide on fit and strapsCR +2–6%
  • Niche queries in the descriptionTraffic +3–8%
Spec in PDFExport

Cases

Luxury marketplace

Catalog upload agent for marketplaces

  1. Streaming catalog intake
  2. Category and attribute normalization
  3. Title and description translation
  4. Pre-publication check
  5. Price and stock sync
Results
2MSKU
Fashion marketplace

Size chart reconciliation agent

  1. Size charts collected from supplier sites
  2. Tables recognized in any format
  3. Checked against card data
  4. Mismatch queue for the team
  5. Recheck after fixes
Results
800KSKUs
1000+websites
FMCG manufacturer

Competitor monitoring agent

  1. Prices, stock and rankings on WB and Ozon
  2. Weight and formula change detection
  3. Matched to your assortment
  4. Market news and Telegram channels
  5. Alerts on every change
Results
24/7WB and Ozon monitoring
Major bank

Sales and stock analyst agent

  1. Upload from 1C or CSV
  2. What to reorder and clear out
  3. Cash gap forecast
  4. Cash tied up in stock
  5. Chat with your own data
Results
1C → planfor purchasing and sales
Pharma manufacturer

Online pharmacy monitoring agent

  1. Prices and availability vs competitors
  2. Banner placement screenshots
  3. Ad labeling recognition
  4. Closing documents
  5. Insights for each platform
Results
Bannerswith screenshot and labeling
Global pharma company

Promo evaluation agent

  1. Baseline sales vs promo
  2. ROI and ROAS for each promo
  3. Retail chain agreement compliance
  4. Sales forecast
Results
ROIfor each promo

Depth for the task

From a single card to an agent that answers questions on your data.

Level 1Card Audit
  • Slides, copy, reviews
  • Competitors and funnel
  • Report and spec in PDF
Level 2Catalog data
  • Size charts
  • Attributes and specs
  • Mismatches across the catalog
Level 3Market and competitors
  • Rankings and trends
  • Card comparison
  • Price comparison
Level 4Analytics agents
  • Purchasing and stock
  • Cash flow
  • Answers on your data
Enterprise

Bulk catalog audit

We connect Wildberries, Ozon and Yandex Market via API and check the whole catalog.

  • ABC prioritization
  • CTR and CR monitoring
  • Task queue for the content team
  • Seller key stored encrypted

FAQ

What do you need for an audit?+

Just a product card link. No seller account access needed. To audit the full catalog, we need a seller API key with read access to content.

How long does an audit take?+

A few minutes per card. The catalog is checked in parallel, and each card's status is visible in the report.

How is the growth forecast calculated?+

From expert tests on a sample of 20,000 cards across categories. It is a hypothesis: the real effect depends on category, price and which recommendations you apply. Gains from recommendations do not add up, so we show a range.

How are competitors chosen?+

Ten demand leaders from the same category and a similar price range. If there are fewer, we add cards for the same product from other sellers.

Which marketplaces do you support?+

Audit by link works for Wildberries. Ozon and Yandex Market connect via API in the bulk audit.

What happens after the audit?+

Export the spec to PDF and pass it to your team. Or order from us: covers, infographics, slides built on the reference funnel, and SEO copy.

How much does it cost?+

The first 3 audits are free. After that, audit packages; catalog and agent work is priced per task.

3 audits free

Send product card links. We'll return a report with a score, recommendations and a spec.

  • Report in minutes
  • Recommendations with forecast
  • Spec in PDF